Project Category | Brand Identity, Product Design and Packaging
Date | Fall 2020
Technical | Adobe Illustrator, Photoshop, After Effects, and Premiere Pro; photography; video footage using an iPhone
Recess is a creativity card deck which provides a fun mental break through art. Each card has instructions for an activity and an altered photograph to provide inspiration. The cool color scheme and no-pressure language encourage the user to relax and experiment without worrying about the outcome. Letters or patterns can also be made from the cards and the small circles, which are packaged in a colorful box with an attached lid. The project has a playful feel alluding to childhood, but the typefaces, photography, and limited color palette are geared for adults. Why should kids have all the fun? Lively letterforms come together in an animation depicting the creation of the logo.