Sporager travel experience

Project Category | Branding, Identity, App Design, Packaging
Date | Fall 2020
Technical | Adobe Illustrator and Photoshop, Procreate, handmade ink illustrations
Sporager is a fictional mushroom foraging experience. The project includes a logo, stationery, brand web scroll, app design, and kit with branded items for experience participants. The audience is millennial nature lovers who want to connect with others. 
Sporager logo
Sporager logo with mushroom illustration and mushroom foraging tours tagline
A child's hands holding a white mushroom. Turkey tails mushrooms with brown, grey, and beige concentric semicircles, growing on a branch.
Logo components. The wordmark references mushrooms through the use of organic typographic forms. Its dotted texture relates to spore patterns used for identification.
Sporager logo in white on a green background.
Sporager wordmark can be used separately from the image and tagline.
Building Community. Sporager is a unique brand because it includes an app which can build community over time through shared information, a chat feature, and a meetup organizer.
Sporager App design
Brand values: expertise, safety, nature, discovery, community
Handmade illustrations and pattern. Ink and water illustrations highlight mushrooms' beautiful gill patterns, caps and stems.
Mushroom illustration in green
Oyster mushroom illustration in light gray
Yellow chanterelle mushroom illustration.
Brand values: expertise, safety, nature, discovery, community
A cluster of small light brown mushrooms with long stems.
A man's hand holding large mushrooms.
Sporager color palette
Primary and Secondary Colors. Sporager's color palette is drawn from nature.
Colors palette includes a medium green and brown, light beige, and three shades of orange.
Foraging kit. Tour participants receive a kit including app information, a box to carry mushrooms found on the tour, a t-shirt, pencil and journal.
Small journals, each with one of the mushroom illustrations, and a pencil with a dotted line design.
Sporager business card front
Sporager business card back with logo
See Logo Development Process